Uncommon on helping B&Q recapture its mojo with ‘Build a Life’ campaign

Uncommon Creative Studio won the ’Rebrand or relaunch strategy of the year’ category at The Drum Awards for Marketing with its ‘Build a life’ campaign for B&Q. Here, the team behind the winning entry reveal the secrets of this successful project… The challenge B&Q is the UK’s largest home improvement retailer and the globe’s third […]

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